The vast majority of business websites out there tend to stay laser-focused on their goals. Whether they’re intended to sell a product or generate leads, it seems that all of the content placed on their websites works towards this end. While there’s something that can be said about the strategy, changes at Google, Bing, and social media sites makes it beneficial to post content that does nothing more than educate, entertain, or act as a resource for people without attempting to sell or generate a lead.
If you want to truly get ahead of your competitors this year, you should be willing to devote a little bit of time (or money if you choose to buy it) every month on content.
This isn’t the type of content designed to get ranked in the search engines, but it can help your important pages get ranked. It’s not the kind of content that will generate leads through social media, though you have opportunities every time someone lands on your site. It’s the type of content that is truly giving – you’re motives should be business-oriented but the content should be able to stand alone.