You know you want to do some email marketing, but you’re not sure where to start. You think you might need a “Plan of Action,” but that sounds complicated and time consuming. Let’s face it: You’re too darn busy to spend hours and hours developing an email marketing plan. This guide is for you.
You’re smart to explore email marketing for your business. Current research suggests that email marketing is among the most cost effective marketing tactics available. Email marketing gets results. For example, the Ad Effectiveness Survey commissioned by Forbes Media in Feb/March 2009 reveals that email and e-newsletter marketing is considered the second most effective tool for generating conversions (that means custom¬ers)—just behind Search Engine Optimization (SEO). An email-marketing plan is easy to put together—we’ll take you through all the steps. We’ve included two fictional case studies. We’ll look at how these sample companies might complete each step in the planning process.