The world has changed so much recently. And during these times, I am always excited whenever I find new solutions to help affiliates save money and maximize commissions. I’m sure you’ve heard of ClickFunnels, Builderall, Kartra…

Most affiliates start out using ClickFunnels on a free trial, but after 14-days ClickFunnels bills for almost $100 /MO.

Unfortunately, this monthly payment could be out of reach for many affiliates who are on a budget, especially during uncertain times.

This is where GrooveFunnels comes in with:

We don't want to be told: Deploy ASAP or make a new app. 

We want to be told, Solve this problem, measured by this particular outcome.

Learn more about #agileprojectmanagement here.

We’re going to look at AIDA and that stands for ATTENTION, INTEREST, DESIRE, ACTION, and these two steps ONBOARDING and RETENTION.

This is one of the oldest business frameworks still in use today. It’s from the 19th century, from origin marketers and it had these four steps that you see. And then I added onboarding and retention because they were selling soap and snake oil and things and they didn’t have this idea of onboarding people to a platform. So let’s kind of talk about what these mean and how we go from somebody that doesn’t even know that our thing exists. To a happy habitual user of our product or feature or infrastructure.

The idea is that ATTENTION is where we think about how does this user go from not knowing anything about our product or feature to knowing about it. And so we’re asking how does this, how do they even find out that our proposition or product exists. And above all the noise floor, and above all the things that are out there, how do we break through that and get their attention? In a way that’s relevant and helps us transition to the Second Step INTEREST, what engages them with your proposition?

So, for example, we might get somebody’s attention with adverts Google or Facebook ads. And then we might engage in let’s say that’s the first 500 milliseconds to one second of interaction with this person. And we get their interest with a landing page or some kind of focal explanation of what we’re talking about that gets us there their engagement for the next four to six seconds maybe.

I understand why people want as many Instagram followers as possible... but something that changed everything for me was learning one thing. Quality over quantity.

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Learn from the best in the industry, but also stand out from the crowd. There are tried and tested methods that always work, but you also need to find your own unique angle.

My first encounter with the term lean startup introduced me to the concept of a smoke test.

The idea was elegant - place a value proposition on a landing page with the intent of gauging customer demand. So, of course, I applied it immediately.

When I heard about Sean Ellis’ “How disappointed would you be” survey, I used that. When I heard about concierge testing, Wizard of Oz testing, and paper prototyping, I used them. 

I used them without thought because that’s all I knew. I used them because someone whose name I recognized used them and wrote it down on a blog, in a book, or on a slide. I used them with the same flawed logic that says Air Jordans make great basketball players. After six years of living lean, I’m starting to recognize that to build something great, to build something that will last, to be a great carpenter, we don’t need a great pair of sneakers; we need a great toolbox.

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The basic idea with this framework is that the attention step, our user, or customer doesn't even know this thing exists, how do we get their attention?

Then, how do we engage their interests?

What job, what desire do they have that we pair with a meaningful proposition, that they like, that they find valuable, they think will be valuable to them?

Desire is the least directly measurable, but there's some emotional reason why they want to go do this, there's some emotional drive, that's bringing on to do this. What is that?

Action, this is a very important step that's often neglected, what exactly do they have to do to start using your product or your process? How do you minimize that?

What do you need to test that? Onboarding is everything that has to happen for them to become a regular sort of full use of the product. So, for example, with Facebook, that might be going and finding and connecting to their friends with a product like a CRM, like Salesforce, it might be getting your calendar on the system or getting your data in there, so your sales manager goes and looks at salesforce instead of emailing or calling you.

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