Running an online giveaway in the age of digital media can help you win big with your audience. That’s because people love to get into the spirit of competition. And when people compete or win, they radiate good vibes, which create a warm and fuzzy aura around your brand. But giveaways do more than generate good vibes from your audience. They can also help you get new customers.
Let’s see how
There are 2 main types of giveaways you can run: sweepstakes and contests.
- Sweepstakes are like a lottery and rely purely on chance.
- Contests require people to take certain actions to enter, like posting a photo or entering an email address. The winners are determined by vote or other specific judging criteria.