The digital currency was trading at just under $54,000 per coin on Friday 02/19/2021. as it hit the new level, and rose above $55,000 later in the session for a daily gain of more than 6%, according to Coin Metrics. The price of bitcoin has now gained about 360% over the past six months. Before the recent surge, the digital asset has never traded above $20,000.

Bitcoin “has started to get so big that it arguably creates its own demand as companies and institutions begin to make forays into a field they wouldn’t have touched a few months previously,” Deutsche Bank research strategist Jim Reid said in a note. “Ironically it is turning itself into a credible asset class to many by rallying so much of late and also by getting increasing institutional buy-in.” Pro-bitcoin investors and entrepreneurs celebrated the milestone on social media.

“From white paper to $1 Trillion. #Bitcoin is eating gold alive,” Gemini’s Cameron Winklevoss said.

“RIP bears,” said Anthony Pompliano, co-founder of Morgan Creek Digital Assets.

To be sure, not everyone on Wall Street has been convinced of bitcoin’s future prospects. Citadel Securities founder Ken Griffin said Friday that he was not interested in cryptocurrency, while researchers at JPMorgan have said bitcoin’s rally is unsustainable.

The idea that cryptocurrency could change in a mere decade from a baffling computerized oddity to something akin to gold seems crazy. Or maybe something out of a fairy-tale fantasy like the Grimm brothers' Rumpelstiltskin.

For most of us, using a magic spinning wheel to create gold from straw in exchange for the promise of a first-born child is no easier to accept or comprehend than transmuting a string of numbers in a computer into something of real and lasting value.

But there are signs that is what we are seeing now, as investors buy into the most famous crypto example, bitcoin, which teetered this week at what seems like perilous heights above $50,000 US for a single unit. A year ago, it was valued at $10,000 US.

As bitcoin and its many competitors go more mainstream, the cryptocurrency appears to be passing through a transformation from something weird to an accepted financial tool with real value.

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We’re going to look at AIDA and that stands for ATTENTION, INTEREST, DESIRE, ACTION, and these two steps ONBOARDING and RETENTION.

This is one of the oldest business frameworks still in use today. It’s from the 19th century, from origin marketers and it had these four steps that you see. And then I added onboarding and retention because they were selling soap and snake oil and things and they didn’t have this idea of onboarding people to a platform. So let’s kind of talk about what these mean and how we go from somebody that doesn’t even know that our thing exists. To a happy habitual user of our product or feature or infrastructure.

The idea is that ATTENTION is where we think about how does this user go from not knowing anything about our product or feature to knowing about it. And so we’re asking how does this, how do they even find out that our proposition or product exists. And above all the noise floor, and above all the things that are out there, how do we break through that and get their attention? In a way that’s relevant and helps us transition to the Second Step INTEREST, what engages them with your proposition?

So, for example, we might get somebody’s attention with adverts Google or Facebook ads. And then we might engage in let’s say that’s the first 500 milliseconds to one second of interaction with this person. And we get their interest with a landing page or some kind of focal explanation of what we’re talking about that gets us there their engagement for the next four to six seconds maybe.

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