The idea that cryptocurrency could change in a mere decade from a baffling computerized oddity to something akin to gold seems crazy. Or maybe something out of a fairy-tale fantasy like the Grimm brothers' Rumpelstiltskin.

For most of us, using a magic spinning wheel to create gold from straw in exchange for the promise of a first-born child is no easier to accept or comprehend than transmuting a string of numbers in a computer into something of real and lasting value.

But there are signs that is what we are seeing now, as investors buy into the most famous crypto example, bitcoin, which teetered this week at what seems like perilous heights above $50,000 US for a single unit. A year ago, it was valued at $10,000 US.

As bitcoin and its many competitors go more mainstream, the cryptocurrency appears to be passing through a transformation from something weird to an accepted financial tool with real value.

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The world has changed so much recently. And during these times, I am always excited whenever I find new solutions to help affiliates save money and maximize commissions. I’m sure you’ve heard of ClickFunnels, Builderall, Kartra…

We don't want to be told: Deploy ASAP or make a new app. 

We want to be told, Solve this problem, measured by this particular outcome.

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We’re going to look at AIDA and that stands for ATTENTION, INTEREST, DESIRE, ACTION, and these two steps ONBOARDING and RETENTION.

This is one of the oldest business frameworks still in use today. It’s from the 19th century, from origin marketers and it had these four steps that you see. And then I added onboarding and retention because they were selling soap and snake oil and things and they didn’t have this idea of onboarding people to a platform. So let’s kind of talk about what these mean and how we go from somebody that doesn’t even know that our thing exists. To a happy habitual user of our product or feature or infrastructure.

The idea is that ATTENTION is where we think about how does this user go from not knowing anything about our product or feature to knowing about it. And so we’re asking how does this, how do they even find out that our proposition or product exists. And above all the noise floor, and above all the things that are out there, how do we break through that and get their attention? In a way that’s relevant and helps us transition to the Second Step INTEREST, what engages them with your proposition?

So, for example, we might get somebody’s attention with adverts Google or Facebook ads. And then we might engage in let’s say that’s the first 500 milliseconds to one second of interaction with this person. And we get their interest with a landing page or some kind of focal explanation of what we’re talking about that gets us there their engagement for the next four to six seconds maybe.

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