Twitter is big. With over 140 million active users, and 340 million Tweets per day, the social network is one that brands cannot ignore. Indeed, few brands are ignoring Twitter. Our recent report with global research firm Booz and Co. shows that 77% consider Twitter a priority social media platform.

It's great that brands are active on Twitter, but it's crucial they know best practices for publishing engaging content. Reach and engament can vary drastically with minor tweaks, so between December 11, 2011 and February 23, 2012, Buddy Media analyzed user engagement from more than 320 Twitter handles of the world's biggest brands.

After Google's installation of super-fast fibre optic internet service in Kansas City, do you think will it usher in a new era in industry and society - or just enable faster web browsing and media downloads? For technology consultant Bret Rhodus, Google's newest venture is an amazing business opportunity.

"This can be a game-changer," he says. "The opportunity for entrepreneurs is significant." For art supply clerk Danni Parelman, however, it's just a chance to download more music.

The California internet giant has begun installing fibre optic cable that will give Kansas City residents download speeds of up to 1Gbps - about 100 times faster than the broadband internet service currently available to most Americans.

It is easy to infringe Copyright on the web. The tools we have at our disposal, in the form of web browsers, such as Microsoft's Internet Explorer and Netscape Navigator, and site copying programs like Web Whacker and Anawave WebSnake allow us to save pages or whole sites onto our computers with ease. Even email can be unwittingly used to breach copyright laws. Consider the following situations:

  • I find a website which discusses copyright, perfect as a further reading for participants at a conference where I presented a paper. I copy the text from one page in the site and email it to all conference participants, with the suggestion that they visit this site to learn more about current copyright issues. It is probable that I have breached copyright.
  • I see an image which would be perfect for the background of a number of pages on a site I am working on. I know that if I copy the image to my site I am infringing copyright so I decide to simply point to the URL of the image and include it in my pages this way. I know that this is less secure, as the image might be moved or deleted at any time, but I decide that this is better than breaking copyright. Unfortunately, including images in this manner still breaches copyright.
  • I am creating a new site and need a cartoon for a page on coming events. I see the perfect image on another site so I write to the owner of the site to ask permission to use the image on the new site. I receive permission and happily insert the image in the web page. What I don't know is that the creator of the original website doesn't actually hold copyright in the image, making me in breach of copyright yet again.
  • Having been made aware of the problem with the cartoon I used in the organisation's site, I search through some old publications of the organisation and find a cartoon that will work just as well. Fortunately, the cartoon was commissioned by the organisation for the journal it appeared in, so I reason that I can also use it on our website. However, a close reading of the agreement with our cartoonist shows that he has granted us the right to use the images he creates in paper publications only. If I wish to use it on our website I will have to negotiate a new fee with him.
  • A school I am scheduled to visit next week informs me that their Internet connection is very slow. As I am going there to show staff how to use a particular website I make a complete, unaltered copy, without permission and save it on a floppy disk. I then use the disk version of the site in my presentation because it is much faster and more reliable than the school's Internet connection. By doing this I have almost certainly infringed copyright.

Takeaway: Myths, misconceptions, and confusion still plague the world of open source. Here’s the real scoop for anyone considering a move to an open source solution.

I remember a day when the mention of open source in a business setting — no matter the size of the business — was unthinkable.

The times they have changed, and open source is no longer considered a pariah. In fact, open source is often now considered first when a solution is needed. But when open source is being considered, certain things must be known. If you just dive in head first, there may well be some surprises waiting for you.

To keep new open source users from losing their sanity, I thought it might be helpful to list a few things everyone needs to know about open source before it’s put into place.

If you believe what you read, "Internet addiction" is about to make us a nation of derelicts. Men drooling over online pornography, women abandoning their husbands for chat-room lovers and people losing their life savings on gambling Web sites are just a few of the stories peddled in today's press.

But despite the topic's prominence, published studies on Internet addiction are scarce. Most are surveys, marred by self-selecting samples and no control groups. The rest are theoretical papers that speculate on the philosophical aspects of Internet addiction but provide no data. Meanwhile, many psychologists even doubt that addiction is the right term to describe what happens to people when they spend too much time online.

"It seems misleading to characterize behaviors as 'addictions' on the basis that people say they do too much of them," says Sara Kiesler, PhD, a researcher at Carnegie Mellon University and co-author of one of the only controlled studies on Internet usage, published in the September 1998 American Psychologist. "No research has yet established that there is a disorder of Internet addiction that is separable from problems such as loneliness or problem gambling, or that a pa ssion for using the Internet is long-lasting."

The developer version of Debian GNU/Linux contains 17,141 packages of software, or 419,776,604 lines of code. With that figure, James Bromberger estimates that Debian would cost about $19.1 billion to produce. Bromberger also looks at the cost of individual projects like PHP, Apache and MySQL. Even at more than $19 billion, the figure is likely far short of what it would actually cost to produce.

Bromberger is following the same methodology that was used back in 2001 to estimate the cost of developing Debian 2.2 ("potato"). Debian 2.2 was estimated at $1.9 billion, which demonstrates just how much Debian and the upstream software ecosystem has grown in 11 years. The estimate uses the SLOCCount tools from David A. Wheeler, which "automatically estimate the effort, time, and money it would take to develop the software." It uses the Constructive Cost Model (COCOMO) to estimate costs. This assumes that the average developer wage is about $72,533.

If you can remember the week marked the departure of one of the most iconic figures from the international corporate stage, as Steve Jobs, CEO of Apple, stepped down after some years of ill-health. The very fact that his resignation had been slowly and carefully stage-managed for more than a year indicates both the personal impact that Jobs has had on the Apple organisation and the intimate association that intrinsically binds Jobs the individual and Apple the brand. Jobs’ fame has spawned many articles, books and even scholarly texts analysing why he has such global resonance as a leader. His decision-making skills are so admired that an acronym has grown up in his honour – “WWSJD?” i.e. “What would Steve Jobs do?” So what is it about this man that makes him stand out from the crowd and what could we, as relative minnows in the business world, learn from his style and his philosophy?

It’s important to keep in mind from the start that Jobs is not universally loved. He’s a controversial man who divides opinion and who is famous for a fiercely autocratic style. “Aggressive”, “demanding”, “Silicon Valley’s leading egomaniac” are among the epithets Jobs has inspired. Not for him a collaborative, “buddy buddy” style of management. Tales of his temper tantrums are legendary. However Jobs’ belief is that as a leader, you aren’t there to be your subordinates’ best friend - a tip we could all learn as business owners and leaders. “My job is not to be easy on people. My job is to make them better,” Jobs was quoted as saying in Fortune Magazine.

GitHub is a web-based hosting service for software development projects that use the Git revision control system. GitHub offers both commercial plans and free accounts for open source projects. According to the Git User's Survey in 2009, GitHub is the most popular Git hosting site.

The site provides social networking functionality such as feeds, followers and the network graph to display how developers work on their versions of a repository. GitHub also operates a pastebin-style site called Gist, wikis for individual repositories, and web pages that can be edited through a git repository. As of January 2010, GitHub is operated under the name GitHub, Inc.

The software that runs GitHub was written using Ruby on Rails and Erlang by GitHub, Inc. (previously known as Logical Awesome) developers Chris Wanstrath, PJ Hyett, and Tom Preston-Werner.

Steve Jobs has been credited with changing the way we live, the way we view technology, the way we listen to music, the way we communicate, the way we think about art, design and invention, and much, much more. But I think the biggest change he has made is to the way both its critics and cheerleaders think about capitalism.

Take the old adage that the consumer is king. In some ways, this is as true for Apple as it is for anyone else. It stands or falls on the basis of whether people will buy its stuff. But Jobs's success was built firmly on the idea that in another sense, you should not give consumers what they want because they don't know what they want. No one thought they wanted the first desktop Mac, iPod, iPhone or iPad before they existed. Jobs repeatedly created things that people came to want more than anything else only by not trying to give them what they already wanted.

On the occasion of the start of the campaign named "Stop Intellectual Property Theft!", a press conference was held at the Republika Srpska Inspectorate on 17. October, 2011.

The campaign is led by the Republika Srpska Inspectorate in cooperation with the General Secretariat of the Republika Srpska Government, with support of the USAID project "Intellectual Property Rights".

There are several solutions to our employers, in this article please carefully consider this proposal.

Making the switch from Windows to Linux will incur some costs as employees and support staff adjust to the new system's configuration settings, utilities, and applications. Even so, the savings in future hardware and software upgrades could be huge.

Wine is a miraculous software that aims to provide Linux users the “luxury” of running Windows software. There are other ways to run this type of software, like in a virtual machine, but doing so requires a powerful computer and a genuine Windows copy.

The work that goes into Wine to make Windows developed applications run under Linux is immense. The developers have the daunting task of providing the required DLLs and a substitute to Windows kernel, everything wrapped in a compatibility layer.

All of this work has one single purpose, to run games. Maybe we try fooling ourselves that we use Wine to run various “important” applications, but in fact the main use is to run games. Almost everything that can run in Windows has a counterpart under Linux distributions and in a lot of instances, the Windows version was launched after the Linux version, so games are the last redoubt. This is probably the last main barrier that makes Linux seem like an accessible operating system and which prevent its spread as an entertainment platform.

You know you want to do some email marketing, but you’re not sure where to start. You think you might need a “Plan of Action,” but that sounds complicated and time consuming. Let’s face it: You’re too darn busy to spend hours and hours developing an email marketing plan. This guide is for you.

You’re smart to explore email marketing for your business. Current research suggests that email marketing is among the most cost effective marketing tactics available. Email marketing gets results. For example, the Ad Effectiveness Survey commissioned by Forbes Media in Feb/March 2009 reveals that email and e-newsletter marketing is considered the second most effective tool for generating conversions (that means custom¬ers)—just behind Search Engine Optimization (SEO). An email-marketing plan is easy to put together—we’ll take you through all the steps. We’ve included two fictional case studies. We’ll look at how these sample companies might complete each step in the planning process.


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