Why scary?

Because you will need to take uncomfortable action. Many people are not in for that. 

But this is not you. Right?

There are a lot of changes going on in the world right now we know that. And a lot of people are looking for that direction they’re looking for where things are going. They’re looking for certainty, looking for a path and where to start and what to do. A lot of people want it, but most people aren’t willing to take the time.

We know the world has shifted. We know there are a lot of changes out there and we could focus on what’s wrong, as most people do. Or we could shift our minds and look for opportunities on what’s right.

And I love that saying what’s wrong is always available. Just turn on your TV. But what’s right is always available too.

So first, I want to show you that Scrum is not a magical money machine to get rich for doing nothing.

If you’re brand new, I give you all the credit in the world. But you have to be an investigator, and be open-minded, because you will have the opportunity to see what’s possible with Scrum.


Value is not just about people (Happiness, More time with your family, or a well-paid job), I mean, I could be, but only if it makes you happy. Organizations strive for value too (money, happy customers, corporate culture, streamlined processes)... As a Product Owner, you need to understand your business and your customers.

The customer always comes first; the money follows. In the end, it is about money, but do not let money blind your actions. Do not let the money betray your customer loyalty or your desire to make a customer smile.

In this video, I will talk about different types of values, and we will also talk about the importance of DELIVERING VALUE to your customers sooner.

And if you watch it until the end, I will provide you with a free Release Plan Template.xlsx document you can use for your projects. OK, Are you ready? Let me show you what I mean.



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