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In CIO.com's latest Resume Makeover, executive career coach Donald Burns works with an IT professional who's won awards, worked for Fortune 500 companies, pharmaceutical businesses and in the government sector. The challenge: His resume was just a running list of the jobs he's held. The goal: make his most impressive skills stand out.

In a world full of noise, competition and short attention spans, your resume has to say a lot, in many cases, at a glance.

It's the marketing tool for your personal brand and the first impression that hiring managers, recruiters and HR reps get of you. Suffice to say, getting it right is paramount to successfully compete against the horde of IT professionals out there.

Misspellings, unexplained employment gaps or a simple list of past positions and responsibilities are all potential red flags that can make the decision-makers push your resume into the negative pile or make it go unnoticed completely.

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