Affiliate Playbook for Scrum For Non-Tech

TL;DR

Most Scrum courses fight over the same shrinking pool of aspiring Scrum Masters chasing certification. This one sells into a wide-open market: millions of non-technical professionals who were told to "go Agile" with zero training designed for their context. The course runs under 3 hours, includes 10 ready-to-use templates, sells for $37 with a 60-day guarantee, and is taught by a CIO with 130,000+ students. If you have an audience that touches marketing, HR, operations, finance, healthcare, or government, this is a product worth promoting. Below is everything you need to start.

What's Inside This Guide

This playbook is structured so you can start promoting today and come back for reference later. Here's what each section covers.

Part 1	Why this course converts	The market data, the gap, and the money-on-the-table math.
Part 2	The product at a glance	What the student actually gets and the unique selling points to lead with.
Part 3	Who you're selling to	Three buyer personas with specific triggers to listen for.
Part 4	Affiliate program details	Commission, cookie duration, and how to get your link.
Part 5	Where to promote	Nine channels ranked by fit, with what works on each.
Part 6	Content angles that convert	Seven proven messaging frameworks.
Part 7	Swipe file	Ready-to-use LinkedIn posts, emails, ads, tweets, and video titles.
Part 8	SEO keyword bank	The long-tail queries your ICP actually types.
Part 9	AEO optimization	How to get cited by ChatGPT, Claude, Perplexity, and AI Overviews.
Part 10	Visual assets	What's available from the brand and what to create yourself.
Part 11	Compliance and disclosure	FTC rules, claims to avoid, claims you can safely make.
Part 12	Your 30-day launch plan	Week-by-week sequence to go from zero to producing results.
FAQ	Common questions	For you, and for the blog post if you publish this.
Checklist	Before you start promoting	Eight items to tick off before your first post goes live.

Part 1: Why This Course Converts (The Opportunity)

A quick commercial reality check before you invest any time. Three things make a digital product promotable: real measurable demand, a product that delivers, and a price point that removes friction. This one has all three.

The market data

According to the State of Agile Report, 28% of business operations teams, 17% of HR departments, and 48% of R&D teams have already adopted Agile principles. 86% of marketing organizations plan to move some or all of their teams to Agile. And the single biggest adoption barrier, cited by 37 to 44% of respondents across recent surveys, is lack of training.

Translated into affiliate language: there are millions of working professionals being asked to participate in Scrum with no resources designed for their context. They are searching for answers. They are confused. And until this course, there was no standalone cross-departmental option built for them.

Why existing Scrum courses leave money on the table

Check Udemy, Coursera, LinkedIn Learning, and Skillshare, and here's what you find:

Hundreds of certification prep courses aimed at developers and aspiring Scrum Masters.
A handful of Agile Marketing courses that serve marketing only, not cross-departmental.
Zero standalone courses that teach Scrum to non-technical professionals across marketing, HR, operations, finance, healthcare, and government.

The gap is real. The audience is real. Your job as an affiliate is to show up in the places those buyers are already looking.

The product promise

Walk into your next Scrum meeting and speak confidently, in under 3 hours, even if you heard the word "sprint" for the first time this week.

It is specific, it is measurable (there is a before and after confidence score built into the course), and it is deliverable (10 ready-to-use templates, a word-for-word standup script, and a 60-day money-back guarantee).

The price point

$37 one-time. No subscription. 60-day money-back guarantee. For a professional who has a sprint meeting on their calendar this week, this is a rounding error.

Low price means fast decisions, high conversion rates, and low refund rates. It also means the course is genuinely accessible to the individual buyer, not just the company L&D budget, though B2B licenses are also available.

Part 2: The Product at a Glance

What the student gets

About 3 hours of targeted video, organized into 6 modules across 21 lectures.
10 ready-to-use downloadable templates mapped to specific lectures.
A word-for-word standup script to read aloud at their first daily meeting.
A Scrum Jargon Translator Card for their desk.
A First 24-Hour Action Plan checklist.
A 10-question Meeting Confidence Check quiz.
A measurable before and after confidence score.
A LinkedIn-shareable Certificate of Completion.
Access to a private community of non-technical professionals.
A bonus mini-course on running retrospectives, worth $27, included free.

Seven unique selling points to lead with

The only cross-departmental non-technical Scrum course on the market. There is literally no alternative that serves marketing, HR, ops, finance, healthcare, and government in one place. This is the single biggest positioning advantage.
Built by a CIO, not by a trainer. Dejan Majkic has implemented Agile inside government institutions, healthcare organizations, and operations departments. He has navigated the political and cultural resistance non-tech teams bring to the framework. He is not explaining Scrum from a textbook. He is teaching what worked when he had to make it work.
Under 3 hours, not 10, not 40. The runtime is a feature, not a limitation. It matches the reality of a working professional who has a meeting on Tuesday and needs to be ready.
Zero code, zero jargon. Every example uses campaign launches, hiring processes, patient intake flows, permit processing, vendor onboarding. Students see themselves in every lesson.
Measurable transformation. Students rate their confidence from 1 to 10 at the start and again at the end. The gap is the proof. This is also what makes the course purchasable as a B2B training investment, L&D departments can report on it.
The word-for-word standup script. The single most bookmarked moment in the course. Students use it in their next meeting, literally, and tell people about it. Use this in your promotion.
Instructor credibility. 130,000+ students across Dejan's existing Scrum courses, 7,600+ reviews averaging 4.4 stars. That is not a new instructor asking for trust. That is a track record.

Commercial specs

Price	$37 one-time payment
Guarantee	60-day money-back, no questions asked
Payment processor	DigiStore24
Delivery platform	Thinkific (instant access)
Primary sales page	https://www.noa.rs.ba/scrum-for-non-tech
Affiliate Commission	50%
B2B team licenses	Available on request, contact the course team

The

Part 3: Who You Are Selling To

Ideal Customer Profile matters more here than in most affiliate promotions because the course is laser-targeted. If you pitch to the wrong person, it flops. If you pitch to the right one, it practically sells itself.

Primary buyer: The Involuntary Agile Participant

This person did not choose Scrum. Scrum was chosen for them.

Demographics

Age 28 to 50.
3 to 15 years of domain experience.
Works in marketing, HR, operations, finance, healthcare, government, legal operations, or customer support.
Titles like Marketing Manager, HR Business Partner, Operations Lead, Finance Analyst, Healthcare Administrator, Project Coordinator, Department Manager, Team Lead.
Bachelor's degree or higher, but not in computer science.
Income roughly $45,000 to $120,000.
Concentrated in North America and Europe, with strong global demand.

Psychographics

They are competent professionals in their own domain. They are not bad at their jobs. They are beginners at Scrum, and the distinction matters. They feel a specific anxiety: being good at the work but lost in the new framework that was just imposed on it.

They are time-pressured, skeptical that a "software thing" applies to their work, embarrassed to ask basic questions in meetings, and specifically not interested in certification. They need survival skills, not credentials.

Purchase triggers (listen for these in your audience)

"I have my first sprint planning meeting Tuesday and I don't know what to expect."
"My department just switched to Scrum and I have no idea what is happening."
"I keep hearing backlog, sprint, standup in meetings and I'm lost."
"They told me to write a user story but I don't build software."
"I sat through a Daily Scrum and had no idea what to say when it was my turn."

If your content, posts, or comments name those situations directly, you will get attention. People recognize themselves immediately.

Secondary buyer: The Non-Tech Team Leader

This is the VP of Marketing, Director of Operations, or HR Director who has been tasked with bringing Scrum to their team. They might have read the official Scrum Guide, but everything was in software context. They are not buying one seat. They are buying 5 to 15.

Why this matters for you as an affiliate: B2B team licenses are available. If you can reach managers, not just individual contributors, average order value goes up significantly. The Meeting Confidence Check quiz provides reportable training outcomes that justify the purchase to L&D departments. That's exactly the kind of detail you want to mention in manager-facing content.

Tertiary buyer: The Agile Coach Expanding Beyond IT

Already knows Scrum deeply, now has to coach non-technical teams, needs the translation layer. Not your primary target, but they will discover the course organically and convert well if they see it in front of them.

Who the course is NOT for

Selling to these people wastes your time and damages your credibility:

Software developers and engineering teams.
Certification seekers (PSM, CSM, SAFe).
Experienced Agile coaches who already have the fundamentals.
People looking for deep theoretical Scrum knowledge.
Enterprise transformation leaders implementing SAFe or similar scaled frameworks.

Part 4: Affiliate Program Details

Invitation link

The course sells through DigiStore24, which handles the affiliate program end-to-end. Before you start promoting, you'll need the following details from the course team:

Commission rate	50 %
Cookie duration	90 days
Minimum payout threshold	$50
Payment schedule	weekly
Affiliate signup URL	Link
Pre-approval required	Yes
Promo codes available	Not at the moment
Approved creative assets	This URL
DigiStore24 product ID	684079

How to sign up

Once the program is live, affiliates go through the DigiStore24 marketplace, locate the "Scrum for Non-Tech" product, and request promotional links. DigiStore24 tracks clicks and purchases, handles commission payout, and provides dashboards for your performance metrics.

Your affiliate link format

Your unique tracking link will look like this:

https://www.digistore24.com/redir/[684079]/[YOUR_AFFILIATE_ID]/

Use that redirect URL everywhere you send traffic. If you link directly to the sales page without the redirect, you will not be credited for the sale.

Part 5: Where to Promote

Not every channel is equal for this product. Rank them by where your ICP actually spends time.

Tier 1: LinkedIn (highest priority)

This is where your ICP lives professionally. Marketing managers, HR partners, ops leads, and healthcare administrators are active on LinkedIn, and the algorithm favors posts that spark professional conversation.

What works:

Short-form posts naming a specific moment of confusion ("I sat through my first standup and couldn't answer the third question").
Carousel posts walking through the 7 Translation Traps, one per slide.
Narrative posts: "My marketing team ran Scrum for three sprints before we realized we were doing it wrong. Here's what changed."
Comments on posts by Agile coaches, consultants, and marketing leaders when someone asks how to explain Scrum to a non-tech team.

What does not work:

Generic "here's a course, buy it" links.
Posting the sales page URL without commentary.
Anything that reads like an ad.

Tier 2: Email newsletters

If you run a newsletter that serves marketing, HR, ops, healthcare, or government professionals, this product is a natural fit. Recommended formats: one dedicated send, or a "tools I recommend" section in a regular issue. Email outperforms almost every other channel for affiliate conversion because the trust is pre-built.

Tier 3: Blogs and SEO content

The keyword cluster around non-tech Scrum is dispersed but collectively large. This is an advantage for affiliates: less competition than certification keywords, higher buyer intent, easier to rank for. Target long-tail question queries (see Part 8).

Tier 4: YouTube

Long-form explainer videos do well here. Titles like "What happens in a sprint planning meeting for non-technical teams" collect views for years. Include your affiliate link in the description and pin it as the top comment.

Tier 5: Facebook groups and private communities

Groups for marketing professionals, HR practitioners, project managers switching to Agile, and operations professionals. Do not spam. Answer real questions, recommend the course when it genuinely fits, and disclose that you're an affiliate. Quality of contribution matters more than volume.

Tier 6: Reddit (handle with care)

Subreddits like r/agile, r/marketing, r/projectmanagement, r/humanresources, and r/nonprofit can work. Reddit is allergic to affiliate spam. You will get banned instantly if you show up with a link.

Strategy that works: become a useful contributor for weeks before mentioning the course. Even then, mention it by name, not with your link, unless the subreddit rules explicitly permit affiliate links. Most do not.

Tier 7: Medium, Substack, and guest posts

Long-form personal narratives about going through an Agile transition without a technical background perform well on Medium. Guest posts on industry blogs (marketing ops, HR tech, healthcare IT, govtech) are a slower but higher-quality channel.

Tier 8: Podcasts

Pitch yourself (or the instructor, with permission) as a guest on podcasts that serve your ICP. "How to survive your first sprint as a non-technical professional" is a hook every host in this space will seriously consider.

Tier 9: Paid ads

Meta and Google ads can work at the $37 price point, but margins are thin. Only pursue paid if you have experience with paid acquisition and can track attribution cleanly through DigiStore24.

Paid ad notes:

Meta: target interests like "Agile Software Development" combined with job titles in marketing, HR, and operations.
Google: target long-tail keywords like "what to say in a daily standup marketing" or "scrum for non-technical teams."
Always lead the ad with a specific problem, not the product name.

Part 6: Content Angles That Actually Convert

Every good affiliate piece needs an angle. Here are seven that work specifically for this product.

Angle 1: The embarrassing moment

Lead with a specific moment of confusion. "It was my third sprint planning meeting, and I still didn't know what 'velocity' meant. I was too embarrassed to ask. Then I found this course."

Why it works: Mirrors the buyer's actual emotional state. They recognize themselves and lower their guard.

Angle 2: The Translation Traps listicle

Turn the 7 Translation Traps from Module 5 into a listicle: "7 Ways Non-Technical Teams Accidentally Break Scrum (And How to Fix Each One)." Each trap becomes a natural opening for mentioning the course.

Why it works: Provides real value upfront, establishes credibility, and soft-sells the solution at the end.

Angle 3: The comparison piece

"I compared every Scrum course available to non-technical professionals. Here is what I found." Honest comparison. Show that most courses were built for developers. Position this one as the gap-filler.

Why it works: High-intent search traffic from people comparing options is close to buying.

Angle 4: The department-specific angle

"Scrum for Marketing Teams: What Actually Applies (And What to Ignore)." Repeat the same structure for HR, operations, healthcare, and government. You can produce five pieces from one angle.

Why it works: Targets readers who self-identify by department. Your SEO footprint grows across five clusters instead of one.

Angle 5: The manager-facing pitch

"How to Train Your Non-Technical Team on Scrum Without Losing a Week to a Corporate Workshop." Talk directly to the VP of Marketing or Director of Operations. Emphasize the confidence score as a reportable training outcome.

Why it works: Unlocks B2B buyers. Higher average order value.

Angle 6: The day-in-the-life scenario

"Your First Sprint Meeting Is Tomorrow. Here Is Exactly What You Need to Know Tonight." Walk through the evening-before preparation. Naturally weave the course and its templates into the prep.

Why it works: Urgent, specific, actionable. High conversion rate because the reader is already in the moment of need.

Angle 7: The word-for-word script tease

"The 22-Second Daily Standup Script I Stole From a Course (And Used in My Next Meeting)." Give partial details, enough to be useful. The full script is in the course.

Why it works: Extremely concrete. Readers can imagine using it immediately. Curiosity pulls them to the full version.

Part 7: Swipe File (Ready-to-Use Copy)

Use these as starting points. Rewrite them in your own voice. Keep the structure, change the specifics to match your audience, and include your disclosure.

LinkedIn post, version 1: personal narrative

Three weeks into my team's "Agile transformation," I realized something: Every single person on my marketing team was nodding in meetings and pretending to understand. Nobody had explained Scrum to us in a way that made sense for a campaign launch. Every example assumed we were shipping software. Finally found a course that translates Scrum into plain English for marketing, HR, and ops teams. Under 3 hours. Word-for-word standup script included. I used it in my next meeting. If your team was just told to "go Agile" and you're quietly panicking: [affiliate link] (Disclosure: if you buy through this link, I may earn a small commission at no cost to you.)

LinkedIn post, version 2: trap list

The 7 mistakes that make non-technical teams quit Scrum: 1. Copying how software teams do it instead of translating it 2. Writing user stories that are wishes, not stories 3. Treating the Daily Standup as a status report for the boss 4. Confusing the Product Owner with a project manager 5. Adding work mid-sprint without removing anything 6. Waiting for "perfect" before calling anything done 7. Skipping retrospectives because nobody knows how to run them. I watched three teams quit Scrum in a month because of these mistakes. None of them failed at Scrum. They failed at translation. A CIO with 130,000+ students built a 3-hour course that fixes this specifically for marketing, HR, ops, healthcare, and government teams: [affiliate link] Disclosure: affiliate link.

LinkedIn post, version 3: manager-facing

If you lead a non-technical team that just adopted Scrum, here's the problem you're about to run into: Every Scrum resource your team will find online was written for software engineers. Your marketing, HR, or ops team doesn't ship code. They launch campaigns, hire people, and improve processes. So when they try to "do Scrum," they copy a framework that was never translated for their work. And then they quit. A 3-hour course, built by a CIO, designed specifically for non-technical teams. Under $40 a seat. Team licenses available. Includes a confidence score metric you can actually report on to L&D: [affiliate link] Disclosure: affiliate link.

Newsletter email

Subject: The Scrum course I wish had existed two years ago

If you've ever sat in a sprint planning meeting wondering what "velocity" has to do with your marketing campaign, this is for you. Most Scrum courses were built for software developers. This one was built for the rest of us: marketing, HR, operations, finance, healthcare, government. Under 3 hours. 10 ready-to-use templates. A word-for-word standup script you can read out loud in your next meeting. The instructor is a CIO with 130,000+ students. The course is $37 with a 60-day money-back guarantee. Sales page here: [affiliate link] (I'm an affiliate, which means if you buy through this link, I earn a small commission. Costs you nothing extra.)

Twitter/X thread starter

1/ 48% of business teams are now running Scrum. Most of them are not in software. And every Scrum course online assumes you write code. Here are the 7 mistakes non-tech teams keep making.

2/ Copy-Paste Scrum. You copy how the software team does it. But what works for a team shipping code doesn't work for a team launching campaigns, hiring for 12 roles, or redesigning patient intake.

3/ Writing wishes, not user stories. "As HR, I want to improve onboarding" isn't a user story. It's a wish. A real user story names a specific person, what they need, and why.

4/ Standup-as-status-report. People face the manager and justify their time. It turns into a 30-minute performance review. The whole point is a team sync, not a boss update.

5/ Confusing the Product Owner with a project manager. The PO ranks priorities. They don't assign tasks. If your PO is assigning work, Scrum has quietly turned back into traditional management.

6/ Mid-sprint chaos. Work gets added constantly. Nothing gets removed. The team commits to 5 items, ends up with 9, finishes 3, and feels like they failed. They were set up to fail.

7/ Skipping retrospectives because nobody knows how to run them. This is the meeting that catches problems while they're still small. Skip it three sprints in a row and you'll have a team blaming each other for things a 30-minute conversation would have fixed.

8/ A CIO with 130K+ students built a 3-hour course that fixes all of this for non-technical teams: [affiliate link] Disclosure: affiliate link.

YouTube video title ideas

What Happens in a Sprint Planning Meeting (For Non-Technical Teams)
The 22-Second Daily Standup Script That Saved My Marketing Team
Scrum for Marketing: What Actually Applies (And What to Ignore)
I Sat Through My First Sprint Meeting With Zero Idea What to Say. Here's What I Learned.
Scrum for HR: The Translation Guide Nobody Gave You
Why Non-Tech Teams Quit Scrum (And the 7 Mistakes Behind It)
How to Write a User Story When You Don't Build Software

Blog post title ideas (SEO-optimized)

Scrum for Non-Technical Teams: The Complete 2026 Guide
How to Participate in a Sprint Meeting When You Work in Marketing
What to Say in a Daily Standup (If You Don't Write Code)
User Stories for Non-Software Work: 10 Examples Across Marketing, HR, and Ops
Why Non-Technical Teams Quit Scrum (And How to Fix It)
Scrum Jargon Translated: A Plain-English Glossary for Non-Developers
The Difference Between a Product Owner and a Project Manager (Finally Explained)

Meta ad copy (primary text)

Your team just switched to Scrum. Everyone's nodding. You're quietly panicking. You don't need another certification prep course. You need Scrum translated for people who work in marketing, HR, ops, healthcare, or government. Under 3 hours. 10 templates. Word-for-word standup script. $37 with a 60-day guarantee. → Enroll Now

Google ad copy

Headlines (30 chars each):

Scrum for Non-Tech Teams
Learn Scrum in Under 3 Hours
No Code. No Jargon. Just Confidence.
10 Ready-to-Use Scrum Templates

Description (90 chars): The only Scrum course for marketing, HR, ops, healthcare, and government. 60-day guarantee. $37.

Part 8: SEO Keyword Bank

Rank this product's content around long-tail, question-format queries. Search volume is dispersed across many keywords, which is actually an advantage for affiliates: less competition, higher intent, easier to rank.

Primary keyword cluster

scrum for non technical teams
agile for non technical teams
scrum for non-technical professionals
non technical scrum course
scrum training for marketing teams
scrum for HR teams
scrum for operations teams
agile marketing course
scrum for non developers
scrum for business teams

Long-tail question queries (AEO gold)

what to say in a daily standup
how to write a user story if you don't build software
what happens in sprint planning for marketing teams
do I need to learn scrum if I'm in HR
scrum meeting agenda for non technical teams
how to run a sprint retrospective for marketing
what is a sprint in marketing
agile for healthcare administration
scrum for government teams
how to explain scrum to non technical people
what does a product owner do in a non-tech team
scrum master vs project manager difference

Problem-aware queries

my team just switched to scrum and I'm lost
I have my first scrum meeting tomorrow what do I do
I'm a marketing manager and I don't understand scrum
scrum jargon translation
how to survive a sprint meeting

Commercial intent queries

best scrum course for non technical teams
scrum course under 3 hours
scrum for non technical teams review
scrum course marketing team
whatisscrum.org review

Part 9: AEO Optimization

Traditional SEO is about Google rankings. AEO (Answer Engine Optimization) is about getting cited when someone asks ChatGPT, Claude, Perplexity, Google's AI Overviews, or other AI assistants a question. Both matter. In 2026, AEO increasingly drives more traffic than you'd expect from ranking position alone.

Seven AEO principles to build into every post

Lead every section with a direct answer. AI models favor content that answers the question in the first sentence. If your section is titled "What is a daily standup?", the first sentence should be the definition. The explanation comes after.
Use Q&A formatting explicitly. FAQ sections, question-format headers, and structured answers get cited disproportionately. Structure your content around questions your ICP actually asks.
Add FAQ schema (JSON-LD). If your blog supports structured data, add FAQPage schema so search engines can parse your Q&A content directly. This is a major AEO signal. Tools like Schema.org's FAQ generator make this easy.
Cite primary sources. Link to the State of Agile Report, the official Scrum Guide, and the course sales page as references. AI models prefer content that sources its claims.
Include the author's credentials. An "About the author" section with professional background, expertise, and links builds the E-E-A-T signals (Experience, Expertise, Authoritativeness, Trust) that both Google and AI models use to judge content quality.
Write scannable summaries at the top. A "TL;DR" or "Key takeaways" block at the top of the post gives AI models a clean summary to cite when someone asks a related question.
Use precise, concrete numbers. "Under 3 hours, 10 templates, $37, 60-day guarantee" is more citable than "a short course at a reasonable price." Specificity gets picked up.

Part 10: Visual Assets

Available from the brand

You may use these assets in your promotional content. Always request permission before using brand assets in ways that imply endorsement beyond a standard affiliate relationship.

Instructor headshot (Dejan Majkic): whatisscrum.org/25-only/images/dejan-majkic.jpg
Bonus course artwork: whatisscrum.org/retro-results/images/sprint-retrospective-workshop.avif
Private community visual: whatisscrum.org/scrum-for-non-tech/images/Private-Community.jpg
Certificate mockup: whatisscrum.org/scrum-for-non-tech/images/certificate-of-completion.jpg
Course sales page (for screen recordings and testimonials): whatisscrum.org/scrum-for-non-tech/

Assets worth creating yourself

A carousel of the 7 Translation Traps (LinkedIn performs well with this format).
A "before and after" visual of the confidence score transformation.
A side-by-side comparison table (this course versus typical Scrum courses).
A "Monday morning action plan" infographic showing 5 things to do in your first week on a Scrum team.
A short-form video reading the standup script aloud, with the full script behind your affiliate link.
Department-specific graphics (marketing, HR, ops, healthcare, gov) with the question "Does your team do this?" listing Scrum symptoms.

Part 11: Compliance and Disclosure

Required in most jurisdictions, essential for building trust with your audience.

FTC disclosure (United States)

Disclose the affiliate relationship clearly and conspicuously, close to the recommendation. "I earn a commission if you buy through this link" is fine. "#ad" or "affiliate link" in the post is acceptable but should not be buried in the middle of a long caption or hidden at the bottom in fine print.

Platform-specific rules

Blog posts: include an affiliate disclosure near the top and again near any affiliate link.
LinkedIn and X/Twitter: include disclosure in the post itself, not just in your bio.
YouTube: disclose in the video (on-screen or verbally) AND in the description.
Paid ads: check platform policies. Some restrict course ads that make specific income or outcome claims.
Email: include disclosure at the top of the send, above the affiliate link.

Claims to avoid

Do not promise certification. This course is explicitly not certification prep.
Do not promise salary increases, job changes, or career-guaranteed outcomes.
Do not claim the course "teaches you to be a Scrum Master" or "replaces formal Scrum training."
Do not impersonate the instructor or fabricate student testimonials.
Do not misrepresent the pricing, guarantee, or course contents.

Claims you can safely make

The course is under 3 hours.
It includes 10 downloadable templates.
It has a 60-day money-back guarantee.
It includes a word-for-word standup script.
The instructor has 130,000+ students and 7,600+ reviews averaging 4.4 stars.
It is designed for marketing, HR, operations, finance, healthcare, and government professionals.
It is not certification prep and does not claim to be.
B2B and team licenses are available on request.

Part 12: Your 30-Day Launch Plan

If you're committing to promote this product, here's a proven sequence that moves you from zero to producing consistent results.

Week 1: Setup and research

Sign up for the affiliate program on DigiStore24 and get your unique link.
Identify 3 to 5 content angles from Part 6 that match your audience best.
Review the sales page and bonus pages in depth so you can speak to them accurately.
Draft your disclosure template once so you don't rewrite it every post.
Create a simple landing page or link-in-bio that funnels traffic to your affiliate URL.

Week 2: First content wave

Publish 2 to 3 LinkedIn posts using the swipe file in Part 7.
Send one dedicated email to your newsletter list, if you have one.
Comment usefully on 10 posts in your space where the topic comes up naturally.
Mention the course once, with disclosure, in any real-world conversations where it genuinely fits.

Week 3: Long-form content

Publish one long-form blog post or YouTube video from the title ideas in Part 7.
Optimize it for a long-tail keyword from the bank in Part 8.
Include your affiliate link in the content and in the description.
Cross-share the long-form content across your channels.

Week 4: Optimize and scale

Review which channels drove clicks and which converted into sales.
Double down on what worked. Kill what didn't.
Set a realistic monthly commitment (for example, 2 LinkedIn posts per week plus 1 blog per month) and put it on the calendar.
Plan your next 30 days with the same structure.

Ongoing cadence

Monthly: publish one new long-form piece.
Weekly: engage actively on your best-performing channel.
Quarterly: refresh your swipe file and try a new content angle.

FAQ

These are the questions you'll get asked most often. Paste any of them directly into your blog post, add FAQ schema markup, and let AI engines do the rest.

Q: Who is the course for?
A: Non-technical professionals in marketing, HR, operations, finance, healthcare, and government who participate in Scrum ceremonies but were never formally trained on the framework.

Q: Who is the course NOT for?
A: Software developers, certification seekers, experienced Agile coaches, and anyone looking for deep theoretical Scrum knowledge.

Q: Does the course prepare students for Scrum Master certification?
A: No. It is explicitly not certification prep. Its goal is to make the learner a confident contributor to their Scrum team, not to credential them.

Q: How long is the course?
A: Approximately 3 hours of video across 21 lectures organized into 6 modules, plus 10 downloadable templates that extend the value far beyond the runtime.

Q: What does it cost?
A: $37 as a one-time payment with a 60-day money-back guarantee. No subscription.

Q: Is there a team or B2B version?
A: Yes, team licenses are available on request. The Meeting Confidence Check quiz produces reportable training outcomes that justify the purchase to L&D departments.

Q: Who teaches the course?
A: Dejan Majkic, a Chief Information Officer with 20+ years of Agile experience and more than 130,000 students across his existing Scrum courses, averaging 4.4 stars over 7,600+ reviews.

Q: What templates are included?
A: 10 templates total: a Role Clarity Card, Sprint Planning Participation Guide, Retrospective Starter Kit, Sprint Board Setup Guide, User Story Template Pack, Visual Board Templates for three departments, Translation Traps Cheat Sheet, First Sprint Checklist plus Jargon Translator, First 24-Hour Action Plan, and a Meeting Confidence Check Quiz.

Q: What's the refund policy?
A: A full 60-day money-back guarantee, no questions asked. If the student doesn't feel measurably more confident after the course, they email the team and get refunded.

Q: Can I promote this course as an affiliate?
A: Yes. The affiliate program runs through DigiStore24. Commission rate, cookie duration, and signup details are published on the affiliate program page.

Final Checklist Before You Start Promoting

Tick all eight before your first post goes live.

Affiliate link acquired from DigiStore24.
Disclosure template drafted and ready to paste.
Sales page and bonus pages reviewed.
Course curriculum understood in enough depth to answer ICP questions.
First 3 content angles selected from Part 6.
30-day schedule committed to the calendar.
One long-form asset (blog post or video) in the pipeline.
Tracking set up and affiliate dashboard bookmarked for weekly review.

That's the playbook. Show up where your audience already is, speak their specific language, disclose honestly, and let the product do the rest.

Questions about promotion, assets, or B2B licensing? Contact the course team at dejan (@) whatisscrum.org.