Why should you go through the hassle of making videos when written content is so much cheaper and easier to produce? Cameras, lights, a venue, a cameraman, an online video editor, performers, and a speech or plot are all required, and all this appears to be a lot of effort.
However, there are several reasons why so many firms and individuals still deploy videos in their marketing. Did you know that video content has the highest return on investment of any sort of content, according to 52% of marketing professionals?
According to studies, simply using the word "video" in the subject line of your email will increase open rates by 19%, CTR rates by 65%, and decrease unsubscribe rates by 26%.
With platforms like Facebook or YouTube, you can target your audience like never before. You have the option to adjust age, gender, geography, interest, search history, and a slew of other parameters to ensure that your videos are seen by the intended audience.
If you're debating the ideal methodology for video editing, which leads to the effective implementation of a social media strategy, you've come to the right place. Here are a few steps for perfect video editing that will assure the success of any social media campaign.
Tips for Effective Video Editing
Are you ready to get started? These tips will surely prove to be very helpful in the success of any video marketing strategy.
1. Create short and impactful videos
First and foremost, make your sales or promotional videos brief. People do not have the time to go through a 20-minute film describing your whole product range or company profile.
There is no magic number here because the length of the video may vary depending on your specialization and target audience. However, when we edit campaign films for our customers, we attempt to keep them between 90 seconds and 3 minutes in length.
If you intend to use your video on Instagram, you must keep it to less than one minute in length - the limit allowed by this social media network.
So, you need to ensure that your video editing approach allows you to keep the finished film short while still conveying your intended message.
2. Include stock footage
The appearance and feel of your finished output will be heavily influenced by the quality of the raw material, regardless of how experienced your video editor is. Filming is neither a simple or inexpensive endeavor. You'll need to invest in good equipment, hire a professional videographer, and maybe rent a studio or shooting location.
You can obtain access to an outstanding library of stock video for a fraction of the price through Invideo. Everything from 4K drone video of the Alps to slow-motion 1080p footage of kittens is available. So you could definitely put together a full film just by blending in the proper stock footage and putting the correct voice-over on top of it.
Ideally, you don't want to include a lot of stock material in your films. You want to add your own flavor, touch, and style to it, making it appear a little different than it did when you acquired it off the Internet.
3. Leverage kinetic typography
There's a lot of buzz these days about kinetic typography videos. You can create a truly great film simply by utilizing a colorful background and having your text fly about in a really unique, dynamic, and entertaining manner. These types of films are extremely effective for two reasons. First and foremost, because they are highly dynamic, they capture the user's attention. Second, even if there is no audio, viewers will get your message.
This is critical since most social media sites, such as Facebook and Instagram, mute the audio of videos by default. So, until the viewer taps the video to activate the sound, they won't be able to hear anything. They will, however, be less inclined to scroll down if they get the information from the start.
4. Make the video impactful
Is it necessary to say the obvious? Today's video can't just appear okay, especially if you're a new business. You want your videos to flourish. The standard of quality must be exceptional. This occurs throughout both production and post-production.
Don't utilize shaky video. This is most likely the most serious issue with amateur footage. If you don't require any camera movement, keep the camera stable or use a tripod. Shaky filming can ruin any video, regardless of how wonderful or entertaining the material is.
If you must move the camera, always hold it with both hands and keep your hands as near to your body as possible. This will limit any undesired camera movement to the point that you can repair any shakiness using stabilization while editing the video.
5. Deploy effective CTA
Most essential, your promotional video should have a clear and simple call to action. However, there is one further thing you can do in the video editing studio to stress the call to action even more prominently: add a 10 second (or shorter) summary of the entire footage right before concluding the movie.
Create a brief summary of your message, either by adding text overlays of the important sales points or by just picking bits and parts from the video and producing a super-fast and flashy 10-second reel of your film.
These are five easy, practical, and actionable video editing strategies you can use to ensure the success of any social media marketing strategy. It is crucial that you be receptive to other people's ideas and constructive criticism when creating a marketing video.
It's easy to become connected to a video after spending a significant amount of time editing it; but, you're producing this video for your audience, and constructive ideas may help you in assessing your creation in an entirely different light.
Consider these recommendations rather than hard and fast rules, and always be creative with your editing approach. Set no bounds for yourself.